If that line of communication isn’t clear, it will directly affect the products that get produced. “Consumers are already apprehensive as there is a lot of noise in the market”įrom a product development standpoint, 95% of Nifty Genius’s fabrics are sourced from Japan meaning there is not only a language barrier, but then the items need to be manufactured there and shipped back to the US for distribution. From managing cash flow and keeping sales healthy, they knew any errors that developed in the channels of their product development and distribution life cycle could affect the future of their products and company overall.
When Nifty Genius set out to create their business they knew the recipe for success was going to be getting to market faster and having the ability to scale quickly. James Costa of Nifty Genius reviewing samples.
James Costa, Larry Lemons, and Jared Cook have cultivated a collection that combines menswear intelligence and pedigree with craft and technology to create affordable luxury that transcends perceived value. Nifty Genius exists in that movement like no other brand, combining street contemporary, American sportswear and casual wear in variable measures to deliver personalized style at fair cost. About Nifty Genius:īorn of a love of fashion and subsequent frustration with how it has underserved the modern man, Nifty Genius introduces the Curated Menswear Experience - an agile direct to consumer collection and purveyed retail platform that serves the informed gentleman through understated yet elegant garments, bags, footwear, headwear, accessories, vintage watches, furnishings, and even cars with a focus on quality, craftsmanship and quiet luxury.Ĭultural lines across music, art, technology and fashion are blurring, dissolving the boundaries between them. We found that this website accepts payments, which means that you can purchase goods or services directly from their site.Nifty Genius meets Backbone PLM. Pinterest is also a great tool for networking with customers and finding/sharing inspiration. We found this business on Pinterest, which could indicate that it uses Pins to help people find more information on products they're looking to buy. We discovered that this business uses Twitter for networking with their clients and promoting company news and updates. This is usually an indication that the business has some visual aspects that it wants to showcase. We found that this business has an Instagram page, where they communicate with their customers using images and videos. We found that the domain for this business is older than two years which could be an indication that this is a trustworthy business with an established customer base and experience in their field. We have discovered that this business has SSL (secure sockets layer), which means that this business handles your data, such as personal information or credit card details, with secure connection.
From our experience this can indicate that the business is trustworthy and popular among people. We found that this business has an active Facebook page with 16680 followers.
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